PROFESSIONAL SUMMARY 

 Barney Seward:

 Barney has the individual and corporate experience to help  businesses secure long-term  relationships with fellow  businesses, individuals, the local community  nonprofits  and to  develop a Community Giving Program for their  company. He believes that business owners that  do not  develop a community giving program will  face a fierce  backlash in the future. His close  ties to the business,  equine, banking community and nonprofits over the years  give him  firsthand knowledge that the  community expects  individuals and companies to give back to  those in need.

 Seasoned, driven and an outgoing business development  and marketing executive with over 30  years of hands on  success in the exhibit, tradeshow, foodservice and  retail  industry where he  generated record-breaking sales revenue  selling sponsorships, developing corporate  partnerships  and event programs for companies and  organizations  including the prestigious  non-profit organization, The  Arabian Horse Association.

 A multifaceted professional with a wide range of skills and  experiences in trade show  development as well as  designing, implementing, and developing overall  strategic  and tactical  implementation for these events. Barney is  recognized in the industry as a big- picture-thinker  and an  engaging communicator who can develop  long-term  relationships that invariably  produce results and make  everyone a winner. He possesses a rare ability to  communicate  intangible ROI and difficult-to-  quantify value  to all his clients and make them a partner. Having  worked  with Easterseals Colorado, Food Bank of The Rockies,  Children’s Hospital, The American  Cancer Society and  Project Angel he understands the need to give back to the  community.

 His extensive experience in the creation, design, managing  and hosting large National &  International Events will give  companies new exciting opportunities to show  case their  products and services to totally new markets including  government contracts. 

 He is an Air Force Veteran who has developed relationships  over the years with many  companies including Boeing,  Bechtel, John Morrell, Safeway, Bank of America,  Kroger,  Floorgraphics, International Equine Associations, Shamrock  Foods, Sysco Foods, Film/Video  Production Companies and  Advertising Agencies.

 Negotiated first major Equine corporate partnership/free membership with Bank of American  worth over $1.6M in revenue.
 Re-invigorated a non-revenue producing relationship with Proxy Partner and drove an additional  $800K in Sponsorship revenue during the FBR Open/Arabian Horse  Equine Event.

 Developed the budget for The Modern Arabian Horse Magazine, the official AHA magazine,  assisting them in creating a high quality magazine earning the 2007  Pegasus Award for Media,  AND the award for “Overall Excellence in Media” by the United States Equestrian Federation.

 Generated substantial revenue for AHA by prospecting and developing relationships with clients  include Dodge Trucks, Bank of America, Southwest Airlines,  Montana Silversmiths, Target, Cisco,  and many others..

 A high energy, driven professional who has trained and ridden endurance horses that have  completed and won 50 mile and 100 mile one day Equine Endurance rides,  some in sub-zero  temperatures.

 Exhibit/trade-show industry expert that manages his team by example, in sales, reservations,  contracts, collections, budgets, booth selection, pre-sales presentations,  email, and telephone  prospecting. Expert communicating value to exhibitors & team members.

 
 Extensive travel, often six weeks at a time, at least 4 times a year putting on events, trade shows,  and horse shows in U.S. and Canada.
 Directed all revenue generating duties including handling all trade shows booths, patron  packages, skyboxes, seating, sponsorships, and corporate partners for other  events including  the Canadian Nationals, Sport Horse Nationals, Youth Nationals, US Nationals and Arabian  National Distance Championships.

 Conducted business with corporate sponsors including Humana, Southwest Airlines, Wells Fargo,  Dodge Truck, Cingular Wireless, Cisco, Coke, Target, Make-A-Wish  Foundation, and Bank of  America to name a few.

 Sold the first ‘Floor-graphics’ concept to Dial Soap and Hormel Foods, advertising their products  on the floor of grocery stores; Multi-million dollar contract; still being  used in grocery stores  today.

 Developed a creative and innovative marketing plan for Compart Duroc, “The Black Angus of  Pork” in the 11 Western States, Japan and Hong Kong.
 

Increased restaurant market share by 100% in 5 years for Hickman’s Family Farms in Colorado.

 Brokerage Sales and Ownership with Country Gold, CBS Marketing, Feageles & Associates and JS  Food Brokers from 1990 to 2017 representing major food-service,  retail companies, selling to restaurants, hotels, grocery store chains, major casinos including Wal_mart,  Safeway, Albertsons, Kroger, The Wynn and  Caesars Palace.