The FBR Open Golf/International Equine event that Barney put together in Scottsdale was the most professional class event that I have ever been part of!Doug Millington
Over the past three years, Barney has developed great relationships in the community and everyone looks forward to meeting with him. His ability to financially involve local businesses in the show is quite amazing!Claire Belanger-Parker
Barney has the individual and corporate experience to help businesses secure long-term relationships with fellow businesses, individuals, the local community nonprofits and to develop a Community Giving Program for their company. He believes that business owners that do not develop a community giving program will face a fierce backlash in the future. His close ties to the business, equine, banking community and nonprofits over the years give him firsthand knowledge that the community expects individuals and companies to give back to those in need.
Seasoned, driven and an outgoing business development and marketing executive with over 30 years of hands on success in the exhibit, tradeshow, foodservice and retail industry where he generated record-breaking sales revenue selling sponsorships, developing corporate partnerships and event programs for companies and organizations including the prestigious non-profit organization, The Arabian Horse Association.
A multifaceted professional with a wide range of skills and experiences in trade show development as well as designing, implementing, and developing overall strategic and tactical implementation for these events. Barney is recognized in the industry as a big- picture-thinker and an engaging communicator who can develop long-term relationships that invariably produce results and make everyone a winner. He possesses a rare ability to communicate intangible ROI and difficult-to- quantify value to all his clients and make them a partner. Having worked with Easterseals Colorado, Food Bank of The Rockies, Children’s Hospital, The American Cancer Society and Project Angel he understands the need to give back to the community.
His extensive experience in the creation, design, managing and hosting large National & International Events will give companies new exciting opportunities to show case their products and services to totally new markets including government contracts.
He is an Air Force Veteran who has developed relationships over the years with many companies including Boeing, Bechtel, John Morrell, Safeway, Bank of America, Kroger, Floorgraphics, International Equine Associations, Shamrock Foods, Sysco Foods, Film/Video Production Companies and Advertising Agencies.
Negotiated first major Equine corporate partnership/free membership with Bank of American worth over $1.6M in revenue.
Re-invigorated a non-revenue producing relationship with Proxy Partner and drove an additional $800K in Sponsorship revenue during the FBR Open/Arabian Horse Equine Event.
Developed the budget for The Modern Arabian Horse Magazine, the official AHA magazine, assisting them in creating a high quality magazine earning the 2007 Pegasus Award for Media, AND the award for “Overall Excellence in Media” by the United States Equestrian Federation.
Generated substantial revenue for AHA by prospecting and developing relationships with clients include Dodge Trucks, Bank of America, Southwest Airlines, Montana Silversmiths, Target, Cisco, and many others..
A high energy, driven professional who has trained and ridden endurance horses that have completed and won 50 mile and 100 mile one day Equine Endurance rides, some in sub-zero temperatures.
Exhibit/trade-show industry expert that manages his team by example, in sales, reservations, contracts, collections, budgets, booth selection, pre-sales presentations, email, and telephone prospecting. Expert communicating value to exhibitors & team members.
Extensive travel, often six weeks at a time, at least 4 times a year putting on events, trade shows, and horse shows in U.S. and Canada.
Directed all revenue generating duties including handling all trade shows booths, patron packages, skyboxes, seating, sponsorships, and corporate partners for other events including the Canadian Nationals, Sport Horse Nationals, Youth Nationals, US Nationals and Arabian National Distance Championships.
Conducted business with corporate sponsors including Humana, Southwest Airlines, Wells Fargo, Dodge Truck, Cingular Wireless, Cisco, Coke, Target, Make-A-Wish Foundation, and Bank of America to name a few.
Sold the first ‘Floor-graphics’ concept to Dial Soap and Hormel Foods, advertising their products on the floor of grocery stores; Multi-million dollar contract; still being used in grocery stores today.
Developed a creative and innovative marketing plan for Compart Duroc, “The Black Angus of Pork” in the 11 Western States, Japan and Hong Kong.
Increased restaurant market share by 100% in 5 years for Hickman’s Family Farms in Colorado.
Brokerage Sales and Ownership with Country Gold, CBS Marketing, Feageles & Associates and JS Food Brokers from 1990 to 2017 representing major food-service, retail companies, selling to restaurants, hotels, grocery store chains, major casinos including Wal_mart, Safeway, Albertsons, Kroger, The Wynn and Caesars Palace.